Site Analytics. We use Vercel Analytics to collect aggregate, anonymous data about how visitors use our site — including page views, referral sources, and performance metrics. This data contains no personally identifiable information.

Contact & Feedback Forms.

When you submit our contact form, we collect the information you provide — your name, email, which best describes you (athlete, coach, gym, or just exploring), what brings you here, an optional message, and how you found us — solely to respond to your inquiry. Our feedback form (a private, code-gated page) collects your name, email, and the feedback you write. We use Microsoft Graph when configured, with Resend as the fallback, to deliver both to our inbox. When you submit the contact form, Cloudflare Turnstile reads your IP address to verify the request isn't spam or automated abuse.

Images. Photos and graphics on this site are served from Vercel Blob storage. Loading them does not require you to provide any personal information.

Theme Preference.

When you switch between light and dark mode, we save that choice in your browser's local storage so the site remembers it on your next visit. It stays on your device. When you arrive with a complete, validated campaign link, we also save a first-party ttm_attribution cookie for up to 30 days. It contains only bounded campaign, publication, click, and UTM identifiers; it contains no name, email, or workout data. The cookie lets a portal checkout preserve the campaign source when you choose to start Free or review Athlete. We do not use it for advertising profiles.

Our Training Platform.

This website does not sell products or process payments. Accounts, subscriptions, and billing for our training app are handled separately at

, which is governed by the privacy terms presented there.

Aggregate analytics are used solely to understand site performance and improve the user experience. The short-lived campaign cookie is used only to carry the validated campaign source to the portal checkout path.

Contact form data is used to respond to your inquiry. We do not sell, rent, or share your information with third parties.

We use the following third-party services that may collect data independently under their own privacy policies:

• Vercel Analytics — aggregate site usage
• Vercel Blob — image and media hosting
• Microsoft Graph, with Resend fallback — contact-form email delivery
• Cloudflare Turnstile — contact-form spam protection

If you have questions about how your information is being used, contact us at the address below.